Sexim is subtly camouflaged in our daily habits.
We designed a graphic campaign, with different backgrounds in which all the elements are apparently the same, but there is a slightly different one, which has a radically different meaning.
And we verbalize the most recurrent sexims, to end with a forceful message:
It is not equal.
Because every sexist act counts. And it goes against equality.
Sexim is not equal.
“Mi campeón y mi princesa” : My champion and my princess.
“Para la niña, una cocinita”: A kitchenette for the girl.
“Hoy te han dejado de niñera” : Today they left you as a babysitter.
“Se te va a pasar el arroz”: You are going to be left on the shelf.
“Te he puesto una lavadora” : I put a washing machine for you.