We set out to raise awareness among Alcobendas´s citizens about the importance of identifying and dismantling fake news through its most powerful enemy: the truth.

Our creative concept: beLIEve, helped us illustrate this major problem. 

On the one hand, believe: the truth, the media, the news, what we do not question. 

On the other hand, LIE: the lie camouflaged within the information.

Event + Short film screening + Graphic campaign + Social Media